Thursday night brings an 8 percent lift for the Olympics, which are down by the same measure through 13 nights.
Figure skating provided NBC with a solid ratings victory on its final Olympic Thursday.
Coverage of the women’s medal performances, a night that saw those on the East Coast stay up past midnight to see Russian athletes Alina Zagitova and Evgenia Medvedeva easily pass their competition, took a 12.0 overnight rating among households, building on the previous night by 8 percent.
That might be the final marquee night out of Pyeongchang, save the tape-delayed closing ceremony set to air on Sunday. The latest averages have these 2018 Winter Games now off 8 percent from Sochi four years ago, averaging 20.8 million viewers once all NBC and NBC Sports Network primetime views are tallied. The streaming lift is now at an average 11 percent, though it’s clear that more and more viewers have tuned in digitally towards the end of the Games.
The night also saw ABC say farewell to Olympic counterprogramming The Bachelor Winter Games. Those earned a 0.8 rating among adults 18-49 for the first two hours, before an hour wrap-up fetched a 0.6 rating.